The Maryland Jockey Club needed to update their ambulances for live video coverage. Ultimately this one was selected and the printer did a phenomenal job executing the vinyl print.
Maryland Jockey Club
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EMAIL CAMPAIGNS
1st.com asked me to create and develop an email newsletter that all of their sister tracks could use. I provided a few options and built a turnkey email easy to modify and assemble.
BILLBOARDS
Preakness is one of the hottest horse racing events in the country which means even hotter advertising is needed. I led the charge for Preakness 145, building upon their previous year’s branding.
BACKSTRETCH HEROES
Backstretch Heroes is a campaign to recognize the people who form the backbone and soul of the race track. I was responsible for photographing and producing the collateral to put these wonderful people out there for the world to see.
PREAKNESS MEDIA GUIDE
This Preakness 100+ page giant guide needed more than housekeeping, it needed to be brought to the 21st century. Through much time and dedication, every detail on every page was attended to and revamped to represent the sleek new brand.
TV SLATES
Every track has live programming running, sometimes 7 days a week. It is really important to advertise upcoming events, racing schedules, coordinated marketing efforts and to improve the guest’s experience. At least a dozen TV slates are produced each month.
BUSINESS CARD
A new brand demands fresh marketing material. The Maryland Jockey Club’s business cards needed something with style that could represent their newly established class. Several variations were produced and this was the winning concept.
